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Well Established And Profitable Magazine for Sale

East Anglia

Leasehold : £ 130,000

Ref No: IE097

Location: Norfolk


Asking Price: £130,000

Business Highlights include:

Turnover £93,000 p.a (last 4 years average)
Gross profit circa £52,000 p.a.
Adjusted Net profit circa £42,400 p.a.
Independent and Local Community Magazine
12,000 copies per month
Very well established with long term advertising clients
Superb profit margin & Low Overheads
Home working opportunity
Loyal and experienced writing contributors
Hard Print and Digital Circulation
Website and Digital Marketing

Business Profile:

The magazine was originally founded in 2005 to keep the residents and communities of part of Norfolk informed and connected.

The fully independent and locally based magazine publishes 12000 copies a month in hard print plus digital format.

The magazine offers an interesting and thought provoking collection of editorial, regular columns, community events and information.

The magazine has excellent links to the community, local businesses, local radio, local theatre, local politicians and MP.

Readers, both residents and visiting tourists, are encouraged to visit and use local businesses who advertise and contribute to the magazine. The magazine acts as a monthly directory for the best local businesses as well as a useful and engaging What’s On in the local area.

The magazines are a handy size, packed with the latest news, local information, regular features, interviews and competitions, to ensure residents retain the magazine as an easily accessible reference guide until the next one is published.

Clients:

The business has a large and loyal client base ranging from local tradesman, local restaurants, holiday homes and care homes, the magazine has a proven track record for increasing sales and awareness of local businesses. Many of the advertisers have been with the magazine since outset. The magazine has contracted future advertising revenue from existing clients.

Technology:

All necessary equipment is in place required to run this successful digital and printed community magazine. This includes web domains, email addresses and database.

Key Strengths:

• Organised sub contract distribution
• Established 17 years (accounts available)
• News website and what’s on (re-designed 2021)
• Established writing team (all but one unpaid)
• Established advertisers with forward order book
• Excellent cash flow
• Low overheads
• Flexible
• Full training can be given
• Rapport with printers (flexibility)
• Close ties with local radio station and theatre
• Work from home in a 100sq ft. office – easily relocated
• Close ties with local politicians
• Strong and defined geographical coverage

Growth and Expansion:

The business has many opportunities to grow both in readership, advertising and content. The digital marketing and website could be further enhanced to provide additional advertising revenues.

Further business could be generated by a clear social media campaign with a range of SEO and PPC advertising.

Advertising:

The business has excellent local contacts and a loyal repeat customer base. The magazine has profited mainly from strong word of mouth referrals and recommendations.

Employees:

The business is supported by 1 owner and a range of subcontracted staff including:

• Printers
• Distributors
• Photographers
• Accounts person
• Web master
• Digital marketing
• Features Writer

Premises:

The business operates from the owners home office. The business could easily be relocated and requires minimal space and equipment. A desk, chair and a PC is all that is required.

Financial Information:

This Sole Trader business is being offered for sale on a going concern basis. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business has achieved a history of excellent turnover and profits consistently over 17 years.

Turnover to 5th April 2021 £71,534 p.a.
Turnover 2020 £109,576
Turnover 2019 £99,785
Turnover 2018 £91,857
Gross profit circa £52,085 p.a.
Adjusted Net profit circa £42,400 p.a.

The Asking Price of £130,000 is for 100% of the goodwill of the business calculated on a zero cash-zero debt basis.

Reason for Sale:

This is a retirement sale.

Support and Training:

The current owner will provide full support and training to any purchaser.



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49 Advert ID 45814    Sellers Ref : IE097/BSOL

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